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How IPTV Reseller Pricing Works — Wholesale vs Retail Explained

August 2026 · 4 min read

Wholesale Credits vs Retail Subscriptions

As a reseller, you purchase a batch of "credits" at a discounted wholesale rate — each credit activates one customer subscription. You then sell these subscriptions to your own customers at a retail price you set.

How the Margin Works

The difference between your wholesale cost per credit and what you charge your customer is your profit. For example, if a credit costs you a wholesale rate and you sell the subscription for more, that difference is your margin per customer.

Why Buying in Bulk Lowers Your Cost

Larger credit packages typically come at a better per-credit rate than small ones — many resellers start with a smaller batch to test demand, then scale up as their customer base grows.

Setting Your Retail Price

Research what similar services charge in your area, and price competitively while still leaving a sustainable margin — being too cheap can actually hurt trust as much as being too expensive.

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